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Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. [Logo designer Rob] Janoff, however, said in an interview that though he was mindful of the ‘byte/bite’ pun (Apple’s slogan back then: ‘Byte into an Apple’), he designed the logo as such to ‘prevent the apple from looking like a cherry tomato.’
— “The Evolution of Tech Companies Logos.” Neatorama 2 Feb. 2008. Janoff’s sentiments come from Michael Moritz’s The Little Kingdom: A Private Story of Apple Computer via apple2history.org, which in the foot notation also describes the bite/byte symbolizing the acquisition of knowledge.
