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At its most basic, the reporting may at times be little more than value-added blogging: a story in the news, put in context with a quick Nexis search, and deconstructed. At its most elevated, the new Gawker hire may experiment with a new form of reporting, unique to online, in which ideas are floated, appeals made to the readers, and the story assembled over the course of several items, from speculation, and tips from users.
— Job posting on Gawker.com, describing both what journalistic blogging tends to be (value-adding, cross-linking, re-tagging) and the crowdsourced peer-to-peer journalism the web generation been imagining yet not quite realizing.
