4th
I stumbled on a blog that claims that a Korean reality show (embedded above) is responsible for that odd full-page ad for bibimbap in The New York Times some time ago. (So, it was disabled, but basically it was two eccentric Korean guys walking around Manhattan asking anyone who would talk to them if they knew anything about Korean food.) All I gotta say is that Korean reality shows are really weird and the copy on that expensive ad is hilariously bad.
But the real victim in all this strange humor and awkward English is the food. It’s really a shame that mainstream America doesn’t know Korean food but loves just about every other “Asian” food. I could go on about this, but instead I’ll just say Korean food doesn’t pull punches and Americans generally have wimpy tastebuds that gravitate to the “Asian food for White People” category. [Cue hatemail.]
If the entire world knows what a hamburger is, there’s no excuse for at least America to know what bibimbap is. And yes, kimchi comes on the side. So without further ado…
